Press Release

It's Showtime!<br> Sunplus Group Introduces Newly IC Solutions at 2007 International CES<br> for Handsets, Personal Entertainment, Multimedia Home, and Interface Control Applications

Issued on:2007/01/08

Las Vegas, 2007 International CES, Jan 08, 2007 - Sunplus Group, headed by the world-leading IC design company - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), will demonstrate its latest IC solutions at Sands Expo #71671, 2007 Consumer Electronics Show (CES) in Las Vegas, Jan. 8-11. This year, Sunplus will present its total IC solutions with system reference for handsets, home and personal entertainment applications, and interface control.

The following is a glimpse of some Sunplus IC solutions will be highlighted including in the company booth at CES 2007, booth#71671, Sands Expo:

* Baseband ICs for PHS/GPRS/EDGE handsets with Sunplus mobile multimedia handset processor technology which offer cost-effective platforms with high quality& rich multimedia features such as MP3, DSC, and Game

* Cutting edge personal entertainment IC solutions from low-cost to high-performance selections of personal media player, DSC, MP3 player, and game platforms

* Highly-integrated IC solutions with reference system design for emerging home entertainment appliance, such as LCD TV processor with integrated HDMI& Full HD support, DVD player SoC, DVD Recorder, portable DVB-T A/V decoder, portable DVD w/ GPS supported

* Masterly interface controller from Sunplus Innovation Technology is a high-performance and low-power consumption solution for entry-level external storage products

At Sands Expo booth #71671, Sunplus will display various IC solutions listed above. For more information, feel free to contact our sales representatives at +886-3-5786005 or e-mail to
CES on-site contact: Ann Lai +1-(626)-840-1135.

About Sunplus mMobile
Sunplus mMobile Inc. was spun-off from the Personal Entertainment BU and Advanced BU of Sunplus Technology (TSE: 2401; LSE: SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus mMoblie keeps investing in the R&D of personal multimedia handheld devices IC solutions for PMP, DSC, DC, personal game, MP3/MP4, 3G mobile, and other handheld communication applications. We strive to deliver a colorful digi-life by offering our customer high quality and best cost-performance IC solutions. For more information, please visit our website:

About Sunplus Group
Sunplus Group, headed by Sunplus Technology Company Limited established in 1990, is devoted in IC design for electrical consumer applications. Sunplus offers not only IC design but also system solutions to maximize customer's benefits by differentiating each design. Sunplus' reusable IPs such as audio/video, microprocessor and digital signal processor technologies are applied to numerous IC solutions for multimedia home applications and ASICs that contributed to our quality life. Due to the expansion of business scope, Sunplus split its BUs into several fabless IC design companies in 2006. The LCD IC business was spun-off into Orise Technology Co., Ltd.; the Controller &Peripheral BU was transferred into Sunplus Innovation Technology Inc.; the Personal Entertainment BU and Advanced BU were spun-off into Sunplus mMobile Inc. The parent company - Sunplus Technology, keeps working on Home Entertainment IC solutions such as VCD/DVD, DVR DVB and LCD TV. For more information, please visit the Sunplus website:

SunplusIT Group Media Contact

Mr.Shijie Sheu

  • Tel: +886-3-5632822 ext:2600
  • Fax: +886-3-6687799
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About Us

Sunplus Innovation Technology, the former Controller & Peripheral BU of Sunplus Technology, was spun off from its mother company, Sunplus Technology Corp., on December 1st, 2006 and located in Hsinchu Science Park, Taiwan. Major share-holders are Sunplus Technology and the employees.
Sunplus Innovation Technology researches, develops, manufactures and markets the Microcontrollers and System-on-Chips with embedded software solutions targeting Human Interface Devices, PC External HDD/ODD Drives, PC/NB Camera and Industry Control market segments.
With strong professionalism in IC design industry, Sunplus Innovation Technology is dedicated in exploring the innovative add-on values to keep our products in the leading edge of trends. We commit to bring to people the ultimate comforts, conveniences and happiness and fulfill our company's vision "Technology for Easy Living".

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